One New Friend

The One New Friend app is an anonymous iOS chat with one match a day. No name, no photo, no profile. Each day has a theme, and the conversation is deleted after 24 hours.

It is for people tired of profiles, followers and feeds, who still want a real conversation.

The anonymity was never the point on its own. What I wanted was a place where you could say what you actually think without minding who is watching. No audience, no history, no relationship to maintain, no followers to grow. The 24 hours is what makes that true instead of merely claimed: there is nothing to keep up, because it ends whether you keep it up or not.