One New Friend's MRR, month by month: $32 at best, $0 now
Ten subscriptions in October 2025, none by January. The full year of One New Friend's MRR, plus why a $48 daily high never shows in the monthly numbers.
One New Friend makes $0 a month right now. This site shows that number because it shows whatever RevenueCat reports, and I’d rather publish the zero than hide the app.
Here is how it got there, month by month.
The numbers
Month-end MRR and active subscriptions, September 2025 to August 2026. They come from the RevenueCat data this site pulls once a day (how that works), rounded to whole dollars like everywhere else on the site.
| Month | MRR | Active subscriptions |
|---|---|---|
| Sep 2025 | $22 | 7 |
| Oct 2025 | $32 | 10 |
| Nov 2025 | $16 | 5 |
| Dec 2025 | $6 | 2 |
| Jan 2026 | $0 | 0 |
| Feb 2026 | $0 | 0 |
| Mar 2026 | $3 | 1 |
| Apr 2026 | $0 | 0 |
| May 2026 | $0 | 0 |
| Jun 2026 | $0 | 0 |
| Jul 2026 | $0 | 0 |
| Aug 2026 | $0 | 0 |
The best month was October 2025: $32 and 10 subscriptions. Three months later, at the end of January, both were zero.
One subscription showed up at the end of March 2026. By the end of April it was gone. It has been $0 since.
This table stops at August 2026. The chart on the product page always shows the last twelve months, so the two will drift apart as time passes.
Why the product page says $48
The product page prints 12-month high $48. No month in the table is above $32.
Both are true.
Each row in the table is the reading on the last day of that month. The $48 comes from a separate daily query: the highest MRR on any single day. It was first reached on October 3, 2025, and by October 31 it was down to $32.
If I took the high from the monthly numbers, I’d report $32 and understate the real peak by about a third. On a site whose whole point is that the numbers can be checked, that is the wrong mistake to make.
The same applies to subscriptions. Ten is the most at any month-end. The site doesn’t pull a daily subscription count, so I can’t tell you the single-day peak.
The label says 12-month high, not Peak, for one more reason: the window rolls.
Once October 3, 2025 falls out of the last twelve months, the number will drop on
its own, even though nothing about the app changed.
267 active users, zero subscribers
The same pull reports 267 active users over the last 28 days, and $0 in MRR. About 3,000 people installed the app, most of them from Reddit. Some still open it. None of them pay.
That’s why the product page keeps revenue and users in separate blocks. Using an app and paying for it are different things. On this app they are as far apart as they can get.
What’s not here
Costs, where the subscribers came from, and why they left. I haven’t measured any of that yet, and I won’t fill it in from memory.
What I take from it
In One year later I wrote that churn is everything. This table is what that looks like: 10 subscriptions at the end of October, 0 at the end of January.
Getting installs was hard. Keeping people was harder, and I haven’t solved it yet.
The current number is always on the product page. If you’ve kept subscribers on a small app, I’d like to hear how. I’m on X.